STRATEGIC PLANNER AND BRANDED CONTENT SPECIALIST
My name is Natalia Carranza and I’m a versatile Strategic Planner from Barcelona with solid background in Brand and Digital Strategy and ten years’ sector experience going through agencies, client and media and collaborating on both local and international projects. I combine analytical and creative approaches –based on logic, backed by research, inspired by meaningful insights and merged with ideas that go beyond the obvious–. Passionate about trends, innovation and creativity, I help creative teams and companies add value to brands through culture.
Scope of work: Brand Strategy, Digital and Social Media Marketing, Qualitative Research, Data Insights and Branded Content.
Therefore, I’ve worked for brands such as Adidas, Amnistía Internacional, Boehringer Ingelheim, Chupa Chups, Desigual, European Union, Font Vella, Fujifilm, Grup Focus, Havana Club, Heineken, HelloFresh, IED, Iberdrola, JOYclub, Lanjarón, Levi’s, Loopas, Nutella, Uber, Smint, Spotify…
In addition, I won the first Branding Challenge organized by Branzai, the main Spanish platform for Branders about brands and branding.
Strategic Planner and Branded Content Specialist as Freelance
Strategic Planner at VICE Media Group
2018 – 2020
Visiting Professor at LaSalle
Digital Communications at Boehringer Ingelheim
Social Media Strategist at Y&R
Digital Strategist at E-UREK
Social and Cultural Anthropology at URV
2019 – now
Branded Content and Transmedia Storytelling at Inesdi Digital Business School
Digital Marketing and Inbound Marketing at Internacional de Marketing Business School
Sister: Planning and Creativity at Brother. Escuela de creativos
Journalism at UAB
Visit my Linkedin Page for more detail.