Year

2019

Media Strategist

NATALIA CARRANZA

Production company

EL TERRAT

Client

PLAYZ

For some years, Playz, the digital platform of RTVE, is broadcasting its own Goya’s coverage, with the objective of making it more attractive for young people. In 2019, however, we didn’t want to wait until the ceremony. We wanted people to look forward to it by creating a collaborative story that had its resolution during that night.

For a month, we worked with the comedian Ignatius Farray to create a narrative around a mystery he had to resolve to slip into the ceremony. People could follow the story through Ignatius, Playz and other involved talents –David Sainz, Nadie Sabe Nada, Natalia de Molina, José Mota, Álex de la Iglesia…– social channels.

After the whole action, we produced a mockumentary as summary.